Samsung Releases a Galaxy S4 Teaser: Whetting the Appetite of UK Consumers

In recent times, Samsung has established itself as one of the leading players within the smartphone market. It’s hugely popular Galaxy S3 handset fought an intense market battle with the iPhone 5 during the autumn of 2012, and it is with this in mind that the brand has released a teaser of its latest device. The Galaxy S4 has been the source of much speculation among consumers in the last few weeks, and Samsung has intelligently fuelled this anticipation by posting an image of the handset’s design on Twitter ahead of its launch.

The teaser has done much to pique the consumer’s interest and is expected to influence sales figures now that the product itself has been launched onto the market. The brainchild of Samsung U.S., small snippets of the handset’s new design and aesthetic appearance have created a great deal of excitement with regard to what users can expect from the latest release. Although it appears to share many of the design traits that were featured in the Galaxy S3, it looks to be slightly slimmer and lighter.

Samsung Galaxy S4

The release of a follow-up audiovisual teaser also triggered numerous conversations through social media websites, even though very little factual information was released. One thing that has emerged is that the Samsung Galaxy S4 will be released in multiple colour options, emulating the bright and vivid tones of Nokia’s visually pleasing Lumia range. Now that the product has been launched onto the market, however, consumers will not have to wait long to get their hands on the products and sample its charms.

Whether the Galaxy S4 can recapture the success of its predecessor has yet to be seen, but it has certainly been given a grand platform from which to enter the market. So will Samsung’s latest innovation secure the brand’s place in the market, or will it be the latest in a long line of underwhelming smartphone releases?